Cesar Lastra is a London-based independent consultant who has been based in the US, Latin America and Europe in FMCG and agency roles, from where he has developed a unique expertise combining strategy, insights, marketing capability and ideation.

His strength is the ability to cut through complex marketing challenges in, often, unchartered waters with powerful ideas that travel. Previous roles include local, division, hub and global roles at The Bravo Group, Colgate-Palmolive, The Coca-Coca-Cola Company, SABMiller and Drink Works.

Cesar's latest ventures include collaborating with the Chartered Institute of Marketing as part of its Expert Delivery Team serving corporate clients and preparing masterclasses for its core L&D curriculum. In addition, he is on the advisory board for the CMO Exchange in London and will be speaking at the World Innovation Convention in Cannes, France. He also partners with agencies, currently as the external Innovation Director for Drink Works and as a creator with the …and Dos Santos collective.